nice to meet you
Our name tells you a lot about us.
Emerging. We’re here to help your brand through critical moments. Whether you’re just emerging onto the market or you’re emerging through a major inflection point, we help you come up and come through stronger.
CPG. We’re all about all things consumer packaged goods. We love a tangible product and we love getting it into the hands of customers who will love it.
Partners. This is a big one for us. We could have called ourselves an agency or a consultancy. Heck, we could have gone with firm. But we chose partners because we want to be on your team, in your corner, on your journey.
We’re a member of your team.
This is why we put partners in our name. We don’t want to be some short-term stop-gap measure. We don’t want to be some cold, distant limb operating outside your core mission. When you hire us, we see ourselves as part of your company.
We provide value. Period.
We’re not here to tell you what to do and then leave you hanging. We help you get where you want to go. That means serving up strategy, sure, but it also means getting our hands dirty executing plans and running programs, all while helping you find and maximize the right resources.
We’re real people.
No ass-kissing. No sugar-coating. If you want that, you’ll have to go to one of the thousand agencies that will gladly provide that service. When you choose our team, you get real people who build your strategy from our real experiences. We’re not perfect, and we’ll never claim to be. But if you’re looking for a personal, honest touch, you’re in the right place.
not your
TYPICAL AGENCY
You won’t be a cog in our machine because there’s no machine here. We’re powered by real humans with real experience in the trenches. And we really care about the brands we choose to help.
Plug-and-play processes, tired templates, and siloed services have no place here. Your marketing program needs to be as personalized — and personal-feeling — as your company. So, yes, we know how to nail down the brass tacks of must-haves like revenue strategy and data analytics. But we also move with the natural flow of your company. We stay tuned and stay agile so you can be in the best position to thrive.
If you’re ready to say adios and au revoir to agencies in exchange for a real connection with a team that really works to get your brand, let’s chat.
MEET
OUR TEAM
candice shearman, founder
A certified “natural products nerd,” Candice has spent her entire career crafting and executing marketing strategies for industry-leading challenger brands. She’s partnered with companies at every level and across all channels of trade. You’ll find her jumping in right where she’s needed, whether that’s establishing foundational marketing and branding or shepherding companies through major inflection points in their business on the way to exponential growth.
Candice started her career in marketing at Whole Foods Market. She moved cross-country with the company — twice — because she became known as “the fixer.” Candice loves a new challenge and has a knack for assessing a difficult situation, coming up with a game plan, and getting everyone onboard and excited to execute. That’s how she discovered that strategic problem-solving was her M.O.
Fast forward to today: Candice’s superpower is identifying strengths and opportunities, amplifying a brand’s potential from the retail shelf to the digital shelf. She brings a passionate, positive, and innovative approach to scaling marketing strategy and execution.
MACHEL DEVIN
With over 15 years of experience, Machel brings infectious energy and passion to all of her work to create impactful, memorable consumer experiences that position brands for growth and consumer loyalty. Machel has a robust brand-building background spanning both agency and in-house roles, creating and leading comprehensive brand initiatives. From foundational brand development to marketing execution across all digital and physical consumer touchpoints, she has a knack for diving deep to understand a brand’s DNA and determine how to effectively translate it into different channels.
Machel has teamed up with local and national brands to boost awareness and growth in industries like health and wellness, food and beverage, beauty, real estate, tech, and luxury. 12+ years of agency experience has given Machel the chance to work with startups and well established brands, giving her the unique combo of agility and innovation + brand equity management, data-driven decision making and operational efficiency. This wide range of experience allows Machel to quickly assess a brand’s needs, whether it’s to disrupt a market or scale a legacy brand.
With a unique blend of creativity and strategic insight, Machel is passionate about helping brands flourish through thoughtful, impactful marketing strategies.
Megan Rawe
Possessing a solid foundation in management and design for both email and social, Megan specializes in crafting compelling narratives that resonate across diverse channels.
Megan’s journey in the marketing realm is fueled by a profound passion for connecting with a diverse range of clients and individuals. She thrives on the unique stories each client brings to the table, and is dedicated to assisting them in the growth of their identity and aesthetic.
Her attention to detail and creative spirit serve as her guiding lights in bringing her client's vision to life. Whether it's designing eye-catching email campaigns, diving into consumer research, or curating engaging social media content, she revels in the opportunity to transform ideas into impactful deliverables. With her results-driven approach, she has successfully contributed to the growth and success of numerous brands across different industries.
Marketing is not just a job for her; it's a dynamic opportunity to constantly innovate and explore. Staying ahead of trends and embracing new ideas, Megan ensures that her clients are not just part of the conversation but are leading it with a fresh and distinctive voice that is authentic to their personal mission.
Partner Talent
Our team doesn’t stop there. We have relationships with top-notch talent so we can serve up something stellar. Need a designer? We know someone. A copywriter? Check. A data specialist? Absolutely. With our partner talent, we can bring the right people into your fold.
PARTNER WITH US
The better-for-you marketing consulting you deserve is waiting. Get in touch.