WORKSHOPS

These are spaces you carve out to get your team aligned and your priorities clarified. And if you couldn’t guess by now, our workshops aren’t one-size-fits-all (because it really doesn’t). We offer bespoke workshops tailored to your brand, your team, and your goals.

BRAND POSITIONING (2 full days)

Where should you be? In a customer’s cart at checkout, of course. But how do you get there? Let’s find out.

With our brand positioning workshop, we explore who you are and how that can translate into a must-buy proposition for your target consumer. And since we’re all about real-world application, we also use a portion of the workshop to help you figure out how to plug your brand benefit and promises in across your brand — and get that right under your consumers’ noses. 

We tailor the workshop to you, but it usually breaks down to something like:

DEFINING TARGET CONSUMERS

  • Why they buy, love, and use

  • Your brand benefit ladder (emotional and functional benefits)

STRUCTURED RESEARCH & DATA

  • Survey guidance

  • Team survey

  • Competitor analysis

WHO YOU ARE AS A BRAND

  • Brand emotions

  • Brand essence 

  • Brand personality

APPLICATION

  • How to use this information across your brand

content strategy (4 hours)

Content is king, right? 

You know you need marketing content. And you know you need to (somehow) deploy it. But what does that mean for your specific brand? In this half-day workshop, we figure it out together. 

Our content strategy workshop usually hits high notes like:

  • Content pillars

  • Content mix

  • Gap analysis

  • Structured brainstorming

  • Production planning

Advertising Messaging Foundations
(2 full days)

Marketing strategy evolves on a near-daily basis, but advertising is one of those tried-and-true pillars that isn’t going anywhere. Even ancient civilizations had ads. 

Still, you might want to teach that old dog new tricks. You want to build advertising campaigns that stand out and stick in your consumers’ minds. And that means finding the right messaging. 

That’s what this workshop is all about. During it, we explore:

DEFINING TARGET CONSUMERS

  • Their motivations

  • Your brand benefit ladder
    (emotional and functional benefits)

CORE PAIN POINTS YOU’RE SOLVING

  • Brand value benefits statements

  • Brand promises

APPLICATION

  • How to apply this in your advertising content strategy

Founder Brand Vision Boarding (4 hours)

Whether you’re a solo founder or you’ve got a founding team, everything needs to ripple out from that core foundation. But that requires you to have (a lot!) of clarity around who you are, what you do, and where you’re headed. 

With some good, old-fashioned vision boarding applying the latest branding best practices, we help you lay the groundwork. With a half-day investment, you plant the seeds from which your thriving brand can grow. 

This workshop gets a ton of personalization, but we usually follow a loose framework of:

  • A mindfulness exercise (to get you centered before we dive in)

  • Brand mission, vision, values

  • Core tenants of vision boarding

  • Getting clear and creating the vision board

PARTNER
WITH US

Doing the work doesn’t have to feel like a ton of work. For the support of one of our workshops, get in touch.